PROTEC
PROTEC
PROTEC
PROTEC
No.
No.
No.
00 - 1
00 - 1
00 - 4
O0 - 5
O0 - 5
O0 - 5
E-COMMERCE
START UP
E-COMMERCE
START UP
E-COMMERCE
START UP
BRAND IDENTITY
WEB DESIGN
PROTOTYPING
BRAND IDENTITY
WEB DESIGN
PROTOTYPING
BRAND IDENTITY
WEB DESIGN
PROTOTYPING
2022
2022
2022
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
TOOLS
TOOLS
TOOLS
Figma
Figma
Figma
Procreate
Procreate
Procreate
Adobe Dimension
Adobe Dimension
Adobe Dimension
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
ABOUT THE PROJECT
ABOUT THE PROJECT
Protec is men's skincare brand dedicated to delivering innovative solutions that protect and strengthen the skin’s natural barrier, using carefully selected ingredients that are both effective and environmentally responsible. Protec’s brand identity centers around strength, protection, and ethical integrity.
Protec is men's skincare brand dedicated to delivering innovative solutions that protect and strengthen the skin’s natural barrier, using carefully selected ingredients that are both effective and environmentally responsible. Protec’s brand identity centers around strength, protection, and ethical integrity.
VISUAL IDENTITY
VISUAL IDENTITY
The visual identity draws from antique bronze, natural elements, and modern masculinity to create a timeless and powerful aesthetic. Every touchpoint, from packaging to advertising, reflects the brand’s commitment to offering natural, effective skincare solutions for men who value long-lasting protection.
The visual identity draws from antique bronze, natural elements, and modern masculinity to create a timeless and powerful aesthetic. Every touchpoint, from packaging to advertising, reflects the brand’s commitment to offering natural, effective skincare solutions for men who value long-lasting protection.
SOLUTION
SOLUTION
Introduce subtle accents or softer elements to balance the hardness of bronze and black. This could be achieved through refined textures, minimalist layouts, or sleek finishes that communicate sophistication rather than toughness. Typography could also play a key role, opting for clean and modern fonts that are approachable but timeless.
Introduce subtle accents or softer elements to balance the hardness of bronze and black. This could be achieved through refined textures, minimalist layouts, or sleek finishes that communicate sophistication rather than toughness. Typography could also play a key role, opting for clean and modern fonts that are approachable but timeless.
Introduce subtle accents or softer elements to balance the hardness of bronze and black. This could be achieved through refined textures, minimalist layouts, or sleek finishes that communicate sophistication rather than toughness. Typography could also play a key role, opting for clean and modern fonts that are approachable but timeless.
CHALLENGE
CHALLENGE
The combination of antique bronze and black could easily lean toward an overly masculine or industrial look, which might reinforce traditional male stereotypes in skincare.
The combination of antique bronze and black could easily lean toward an overly masculine or industrial look, which might reinforce traditional male stereotypes in skincare.
ATLAS GROTESK MEDIUM
ATLAS GROTESK MEDIUM
HEX
HEX
#0D0C0B
#0D0C0B
RBG
RBG
13, 12, 11
13, 12, 11
CYMK
CYMK
87, 76, 62, 95
87, 76, 62, 95
MATERIAL
MATERIAL
Aged Bronze
Aged Bronze
HEX
HEX
#0D0C0B
#0D0C0B
RBG
RBG
13, 12, 11
13, 12, 11
CYMK
CYMK
87, 76, 62, 95
87, 76, 62, 95
LET’S
TALK
LET’S
TALK
LET’S
TALK