KOLLEKTIVA

KOLLEKTIVA

KOLLEKTIVA

KOLLEKTIVA

No.

No.

No.

00 - 3

00 - 3

00 - 2

00 - 3

O0 - 5

O0 - 5

O0 - 5

E-COMMERCE

START UP

E-COMMERCE

START UP

E-COMMERCE

START UP

CLIENT : VAKANSA

START UP

UX RESEARCH

UI DESIGN

PROTOTYPING

UX RESEARCH

UI DESIGN

PROTOTYPING

UX RESEARCH

UI DESIGN

PROTOTYPING

2022

2022

2022

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

TOOLS

TOOLS

TOOLS

Figma

Figma

Figma

Adobe Photoshop

Adobe Photoshop

Adobe Photoshop

Adobe After Effects

Adobe After Effects

Adobe After Effects

BACKGROUND

BACKGROUND

BACKGROUND

Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.


Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.

Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.


Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.

Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.


Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.

GOAL

GOAL

GOAL

CHALLENGE

We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.

We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.

We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.

SOLUTION

SOLUTION

SOLUTION

Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.

Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.

Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.

DESIGN PROCESS

DESIGN PROCESS

DESIGN PROCESS

DESIGN PROCESS

DESIGN PROCESS

Stage 1

Stage 1

RESEARCH

RESEARCH

Ideation

Ideation

User Research - Interviews

User Research - Interviews

Competitive Analysis

Competitive Analysis

User Flow

User Flow

Stage 2

Stage 2

DESIGN DEVELOPMENT

DESIGN DEVELOPMENT

Site Map

Site Map

Wireframe

Wireframe

Visual Concept

Visual Concept

Adaptive Design

Adaptive Design

Stage 3

Stage 3

PROTOTYP & TEST

PROTOTYP & TEST

Prototyping

Prototyping

User Testing

User Testing

Stage 4

Stage 4

DELIVERY

DELIVERY

Final Review

Final Review

Final Review

Front End Delivery

Front End Delivery

Front End Delivery

Client Presentation

Client Presentation

Client Presentation

USER INTERVIEWS

USER INTERVIEWS

USER INTERVIEWS

Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.

Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.

Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.

KEY TAKEAWAYS

KEY TAKEAWAYS

KEY TAKEAWAYS

  1. The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.

  1. The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.

  1. The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.

  1. A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.

  1. A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.

  1. A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.

  1. If a client would like help from a relative or friend, a third party can be involved in creating a listing.

  1. If a client would like help from a relative or friend, a third party can be involved in creating a listing.

  1. If a client would like help from a relative or friend, a third party can be involved in creating a listing.

NOTE

NOTE

NOTE

At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.

At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.

At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.

Lena

Lena

60 years old

60 years old

If I had rent out my home through Kollektiva, it would be perfectly fine for them to charge a fee to take care of the practical things for me. Talking about money with your tenant can be difficult and it would be nice to not have to deal with it.

If I had rent out my home through Kollektiva, it would be perfectly fine for them to charge a fee to take care of the practical things for me. Talking about money with your tenant can be difficult and it would be nice to not have to deal with it.

Kristina & Bitte

Kristina & Bitte

73 years old

73 years old

We like that you can get help from your tenant - that's something we both would have appreciate a lot from a service like this. It made us interested in renting out our accommodations.

We like that you can get help from your tenant - that's something we both would have appreciate a lot from a service like this. It made us interested in renting out our accommodations.

Anne

Anne

80 years old

80 years old

I have rented out my home a lot with help from my grandchildren. I think it's good that a third party can help me list my home.

I have rented out my home a lot with help from my grandchildren. I think it's good that a third party can help me list my home.

COMPETETIVE ANALYSIS

COMPETETIVE ANALYSIS

COMPETETIVE ANALYSIS

We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.

We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.

We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.

USER FLOW

USER FLOW

USER FLOW

The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.

The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.

The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.

WIREFRAMES

WIREFRAMES

WIREFRAMES

Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.


Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.


Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.


DESIGN

DESIGN

The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.

The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.

DESIGN

The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.

PROTOTYPE

PROTOTYPE

PROTOTYPE

User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.

User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.

User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.

CALCULATE YOUR RENT

CALCULATE YOUR RENT

A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.

A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.

A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.

CREATE A LISTING

CREATE A LISTING

We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.

We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.

We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.

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TEAM CREDIT

TEAM CREDIT

TEAM CREDIT

ELSA IVARSON

ELSA IVARSON

ELSA IVARSON

LINNEA KVAMMEN

LINNEA KVAMMEN

LINNEA KVAMMEN

AMANDA HULTÉN

AMANDA HULTÉN

AMANDA HULTÉN

CHRISTOPHER MICHAEL

CHRISTOPHER MICHAEL

CHRISTOPHER MICHAEL

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