KOLLEKTIVA
KOLLEKTIVA
KOLLEKTIVA
KOLLEKTIVA
No.
No.
No.
00 - 3
00 - 3
00 - 2
00 - 3
O0 - 5
O0 - 5
O0 - 5
E-COMMERCE
START UP
E-COMMERCE
START UP
E-COMMERCE
START UP
CLIENT : VAKANSA
START UP
UX RESEARCH
UI DESIGN
PROTOTYPING
UX RESEARCH
UI DESIGN
PROTOTYPING
UX RESEARCH
UI DESIGN
PROTOTYPING
2022
2022
2022
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
TOOLS
TOOLS
TOOLS
Figma
Figma
Figma
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
Adobe After Effects
Adobe After Effects
Adobe After Effects
BACKGROUND
BACKGROUND
BACKGROUND
Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.
Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.
Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.
Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.
Many pensioners today face challenges in finding accommodation that suits their lifestyle needs. Many reside in homes that are too large, while downsizing to a smaller apartment is often more costly. Furthermore, waiting lists for service homes—where smaller apartments are available within a housing complex—are long.
Even more active 55+ can find themselves in a similar situation: having the same square meters for one or two people when the children have long since moved is a waste of resources. At the same time, there is a housing shortage for families and younger people.
GOAL
GOAL
GOAL
CHALLENGE
We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.
We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.
We want to improve mobility on the housing market and help the elderly make use of their empty spaces, which in turn also helps others in need of accommodation find a home.
SOLUTION
SOLUTION
SOLUTION
Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.
Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.
Create a digital service to find and manage rentals, enabling homeowners to rent out their properties while retaining ownership. Kollektiva will pay a fixed quarterly amount and handle rental management. The service will also facilitate subletting for those who wish to stay in their homes while sharing the space, and offer personal support for creating multi-family housing within existing homes by acting as a 'matchmaker' for accommodations.
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
Stage 1
Stage 1
RESEARCH
RESEARCH
Ideation
Ideation
User Research - Interviews
User Research - Interviews
Competitive Analysis
Competitive Analysis
User Flow
User Flow
Stage 2
Stage 2
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
Site Map
Site Map
Wireframe
Wireframe
Visual Concept
Visual Concept
Adaptive Design
Adaptive Design
Stage 3
Stage 3
PROTOTYP & TEST
PROTOTYP & TEST
Prototyping
Prototyping
User Testing
User Testing
Stage 4
Stage 4
DELIVERY
DELIVERY
Final Review
Final Review
Final Review
Front End Delivery
Front End Delivery
Front End Delivery
Client Presentation
Client Presentation
Client Presentation
USER INTERVIEWS
USER INTERVIEWS
USER INTERVIEWS
Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.
Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.
Conducting user interviews with prospective landlords helped us validate the necessity for this digital service and understand key challenges faced by clients of an older demographic.
KEY TAKEAWAYS
KEY TAKEAWAYS
KEY TAKEAWAYS
The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.
The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.
The service can charge a sum of fee to handle practical and financial transactions between tenants and landlord.
A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.
A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.
A tenant has an option of lowered rent for helping out with pratical services, ex. cutting the lawn.
If a client would like help from a relative or friend, a third party can be involved in creating a listing.
If a client would like help from a relative or friend, a third party can be involved in creating a listing.
If a client would like help from a relative or friend, a third party can be involved in creating a listing.
NOTE
NOTE
NOTE
At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.
At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.
At this stage, we choice to focus our interviews on prospective landlords to discern their wants and needs from Kollektiva. This insights were crucial for moving forward into the design process.
Lena
Lena
60 years old
60 years old
If I had rent out my home through Kollektiva, it would be perfectly fine for them to charge a fee to take care of the practical things for me. Talking about money with your tenant can be difficult and it would be nice to not have to deal with it.
If I had rent out my home through Kollektiva, it would be perfectly fine for them to charge a fee to take care of the practical things for me. Talking about money with your tenant can be difficult and it would be nice to not have to deal with it.
Kristina & Bitte
Kristina & Bitte
73 years old
73 years old
We like that you can get help from your tenant - that's something we both would have appreciate a lot from a service like this. It made us interested in renting out our accommodations.
We like that you can get help from your tenant - that's something we both would have appreciate a lot from a service like this. It made us interested in renting out our accommodations.
Anne
Anne
80 years old
80 years old
I have rented out my home a lot with help from my grandchildren. I think it's good that a third party can help me list my home.
I have rented out my home a lot with help from my grandchildren. I think it's good that a third party can help me list my home.
COMPETETIVE ANALYSIS
COMPETETIVE ANALYSIS
COMPETETIVE ANALYSIS
We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.
We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.
We analysed other competitive platforms by comparing key features to help us with what the current market expectations are and to guide us with the concept design.
USER FLOW
USER FLOW
USER FLOW
The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.
The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.
The User flow allowed us to have an overview of the user experience, allowing us to highlight and track the screens users interact with as either a prospective tenant or landlord.
WIREFRAMES
WIREFRAMES
WIREFRAMES
Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.
Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.
Wireframes were iterated based on UX findings to showcase key features and solutions prioritized for this stage of development.
DESIGN
DESIGN
The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.
The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.
DESIGN
The color palette, icons and illustrations were created to align with Kollektiva's trustworthy and user-friendly brand image, while the typography ensures both legibility and modernity.
COLOR PALETTE
PRIMARY
JUNGLE 300
HEX #0E5657
JUNGLE 200
HEX #4B7E7F
JUNGLE 100
HEX #7EA1A1
PEACH 300
HEX #FD7859
JUNGLE 200
HEX #F88E75
JUNGLE 100
HEX #F4A491
COLOR PALETTE
SECONDARY
SAND 300
HEX #E3C7AA
TAUPE 300
HEX #5C4742
BLACK
HEX #000000
SAND 200
HEX #F1E3D4
TAUPE 200
HEX #6A5752
GREY
HEX #767272
SAND 100
HEX #F6ECE3
TAUPE 100
HEX #786763
WHITE
HEX #FFFFFF
TYPOGRAPHY
PRIMARY
GREYCLIFF
CF
Ab
Demi Bold
Bold
Bo efter ditt behov
Bo efter ditt behov
TYPOGRAPHY
SECONDARY
GILL
SANS
Ab
Regular
Bold
Bo efter ditt behov
Bo efter ditt behov
ICONOGRAPHY
UI DESIGN
COLOR PALETTE
PRIMARY
JUNGLE 300
HEX #0E5657
JUNGLE 200
HEX #4B7E7F
JUNGLE 100
HEX #7EA1A1
PEACH 300
HEX #FD7859
JUNGLE 200
HEX #F88E75
JUNGLE 100
HEX #F4A491
COLOR PALETTE
SECONDARY
SAND 300
HEX #E3C7AA
TAUPE 300
HEX #5C4742
BLACK
HEX #000000
SAND 200
HEX #F1E3D4
TAUPE 200
HEX #6A5752
GREY
HEX #767272
SAND 100
HEX #F6ECE3
TAUPE 100
HEX #786763
WHITE
HEX #FFFFFF
TYPOGRAPHY
PRIMARY
GREYCLIFF
CF
Ab
Demi Bold
Bold
Bo efter ditt behov
Bo efter ditt behov
ICONOGRAPHY
UI DESIGN
UI DESIGN
COLOR PALETTE
PRIMARY
JUNGLE 300
HEX #0E5657
JUNGLE 200
HEX #4B7E7F
JUNGLE 100
HEX #7EA1A1
PEACH 300
HEX #FD7859
JUNGLE 200
HEX #F88E75
JUNGLE 100
HEX #F4A491
COLOR PALETTE
SECONDARY
SAND 300
HEX #E3C7AA
TAUPE 300
HEX #5C4742
BLACK
HEX #000000
SAND 200
HEX #F1E3D4
TAUPE 200
HEX #6A5752
GREY
HEX #767272
SAND 100
HEX #F6ECE3
TAUPE 100
HEX #786763
WHITE
HEX #FFFFFF
TYPOGRAPHY
PRIMARY
GREYCLIFF
CF
Ab
Demi Bold
Bold
Bo efter ditt behov
Bo efter ditt behov
TYPOGRAPHY
SECONDARY
GILL
SANS
Ab
Regular
Bold
Bo efter ditt behov
Bo efter ditt behov
ICONOGRAPHY
UI DESIGN
ILLUSTRATION
COLOR PALETTE
PRIMARY
JUNGLE 300
HEX #0E5657
JUNGLE 200
HEX #4B7E7F
JUNGLE 100
HEX #7EA1A1
PEACH 300
HEX #FD7859
JUNGLE 200
HEX #F88E75
JUNGLE 100
HEX #F4A491
COLOR PALETTE
SECONDARY
SAND 300
HEX #E3C7AA
TAUPE 300
HEX #5C4742
BLACK
HEX #000000
SAND 200
HEX #F1E3D4
TAUPE 200
HEX #6A5752
GREY
HEX #767272
SAND 100
HEX #F6ECE3
TAUPE 100
HEX #786763
WHITE
HEX #FFFFFF
TYPOGRAPHY
SECONDARY
GREYCLIFF
CF
Ab
Demi Bold
Bold
Bo efter ditt behov
Bo efter ditt behov
TYPOGRAPHY
SECONDARY
GILL
SANS
Ab
Regular
Bold
Bo efter ditt behov
Bo efter ditt behov
ICONOGRAPHY
UI DESIGN
ILLUSTRATION
PROTOTYPE
PROTOTYPE
PROTOTYPE
User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.
User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.
User testing was conducted on the final prototype to ensure the experience aligned with the initial UX research findings. The test results provided insights that allowed us to make necessary adjustments and optimise the design for a seamless user experience.
CALCULATE YOUR RENT
CALCULATE YOUR RENT
A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.
A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.
A key feature we aimed to highlight was the calculator, which provides users with an initial estimate of their accommodation's price before creating a listing.
CREATE A LISTING
CREATE A LISTING
We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.
We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.
We wanted to make creating a listing intuitive, straightforward and enjoyable. One of the challenges we encountered was the keeping number of steps to a neccassary amount without losing quality and trustworthiness.
+ more screens
TEAM CREDIT
TEAM CREDIT
TEAM CREDIT
ELSA IVARSON
ELSA IVARSON
ELSA IVARSON
LINNEA KVAMMEN
LINNEA KVAMMEN
LINNEA KVAMMEN
AMANDA HULTÉN
AMANDA HULTÉN
AMANDA HULTÉN
CHRISTOPHER MICHAEL
CHRISTOPHER MICHAEL
CHRISTOPHER MICHAEL
